How to Use Facebook Ads for Real Estate

How to Use Facebook Ads for Real Estate

Real estate agents have many advantages over Facebook advertising. Their targeting capabilities are much more precise than other social media platforms.

Facebook Ads can not only find your audience through behavioral and demographic targeting, but also low cost.

However, many agents are still not included in this trend. So, those who want to take risks will gain a competitive advantage over other realtors.

But, like all marketing plans, you must have a strategy. Here’s how you should use Facebook ads for real estate.

“Possibility to Move”
Supported by behavioral data, Facebook now has the category of “Possible Move” people.

This data comes from online and offline research. This is also generated through platform-related partners.

People who have visited a real estate site recently will appear in this category. Those who have posted about the first home purchase will be included as well.

From there, you can even segment your audience even further. You can narrow it down by age, household income, and geography.

Facebook strategically adds an account that matches the “Possible to Move” category. This means you are not wasting dollars on advertising for people who have not been interested in moving. How to Use Facebook Ads for Real Estate

Let’s say you’re in the West with a farm for sale and want to contact interested buyers. You can specifically target those who have searched for farms in the area.

Do not Just Use Facebook Ads for Real Estate Buyers
Direct your ads to mortgage brokers as well.

Why? How to Use Facebook Ads for Real Estate

Because targeting a mortgage broker means you increase your referral chances.

Facebook also allows you to narrow down the target with a job title. Simply enter the ‘mortgage broker’ into the ad search engine, and voila! You will reach new audiences.

You do not want to spend a lot of money on people who are not interested in buying or selling. But reaching a certain audience can really improve your reputation.

You may also consider advertising with those who have the following job titles: processor advisers, closer, and refinance.

Coordinate with Traditional Efforts
Since you are targeting a certain area, you should implement traditional strategies in these places as well.

Of course, many who go through the mail directly thrown into the trash. But, traditional marketing can be much more effective when combined with digital business.

There is no doubt that consumers need a lot of opinions before making a purchase. That means they need to create some kind of impressions with your company.

So, if you spend money on Facebook advertising, you also have to coordinate around your standard tactics. Send your postcards and other direct mail ads to tenants in the same area code.

It is ideal to start your Facebook business right before you submit your direct mail. Then keep those ads running for a while later to maximize your exposure.

Ready for the Road: The World’s Most Epic Motorcycling Routes

Ready for the Road: The World’s Most Epic Motorcycling Routes

Is there anything quite like seeing the world glide by from behind your motorcycle helmet visor? Nothing but you, your buddies and the open road. The unbelievable rush of roaring along Route 66 at a tidy 75 mph beats a lazy beach holiday any day of the week.
For the ultimate rush of a roadtrip with just your bike, backpack and the road, give one of these epic adventure routes a go.

 

Route 66, USA

The mother of all road trips, this 3,939km route starts in Chicago and cuts through the country all the way to LA. Depending on how much time you have and what interests you the most, you could either drive a section of it or go the whole hog (on your hog!) and see the whole thing. It winds through Arizona, New Mexico, Texas, Oklahoma, Kansas and Missouri, and doing the whole shebang would take 3 to 4 weeks according to seasoned bikers who’ve lived the legend.

With our USA travel insurance, you’ll be covered for as much of the journey as you take. Spend some more time getting to know (and win big in!) Vegas, experiencing Death Valley and admiring the Grand Canyon.

The South Island, New Zealand

This stretch of land is just breath-taking. Expect to see awe-inspiring landscapes, forests, fjords, mountains and beaches along the way. The other-worldliness of the backdrop to much of the Lord of the Rings movies will be amazing to drive along to. Other bonuses of this route include the lightness of the traffic, the smooth tarmac road surfaces, and the incredible scenery really must be mentioned again.

Stop and enjoy the Franz Josef Glacier, revisit civilisation in the city of Nelson, relax on the shores of Lake Mapourika and visit the Aspiring National Park. These are just a few attractions on the 2,100km stretch of road.

The Transalpine Route, France, Switzerland, Austria and Italy

If staying closer to home with the added bonus of bringing you bike without a huge amount of effort, this is the route for you. Starting in Grenoble in France and winding 2,400km all the way through the Alps to end in Venice, Italy, you’ve got a couple of options when it comes to traversing the Alps with more easy routes right up to a couple of more challenging ones. Expect spectacular mountain landscapes, steep gradients and a hell of a lot of tunnels, bridges and viaducts. Don’t forget to bring a load of loose change for the tolls, and don’t miss out on the climb to the Stelvio pass!

Ruta 40, Argentina

At 5,301km this is one of the world’s longest roads. It starts in Cabo Virgenes in Santa Cruz and snakes its way up to Quiaca in Jujuy, with gorgeous views the whole way along the route which runs beside the Andes. This route cuts through or drives by a whopping 20 National Parks! With incredible scenery on offer as well as the chance to ride from the South to the North of this huge country, this route is rightly popular.

Whether you opt for New Zealand, the Alps, Argentina or the USA, travel insurance by Let’s Go Insure gives you the cover you need to make the most of your roadtrip without stress.

Drive carefully and to drive safely, keep to the speed limit. Always have the necessary documentation and safety gear at hand.

Grab the Snow by Storm: Must-Try Winter Sports for Dare Devils

Grab the Snow by Storm: Must-Try Winter Sports for Dare Devils

For true adrenaline addicts, winter and cold weather are not enough to accommodate them. The cool climate offers the perfect canvas to create the finest kind of brave art. All it takes is a sense of adventure and steel nerves to participate in this winter sport; travel insurance will not harm either! I have traveled the world and amassed a collection of the best adrenaline winter experiences. Grab the Snow by Storm: Must-Try Winter Sports for Dare Devils
Above and below

Contrary to popular belief, excitement can be found under cold weather. If you are ready for another truly worldly experience to Tignes in France for ice diving.

Expert divers put aside their thermal and wool jackets leaning on a dive device that lets them sink into the dark and silent frozen lake. And the best part is you can come too! The world beneath a thick layer of solid ice becomes alive because the air bubbles capture the glowing sunlight. If you can keep your screams (which no one will hear), this is said to be a charming and almost subtle experience.

Take it into the air

While it may not belong to the ‘winter sports’ category, travel insurance will still include the adrenaline pumping activity of the zip lining. La Tyrolienne is the latest attraction to reach the top ski resort in Trois Vallees. Skiers, snowboarders and all the common winter fans can finally fly for long periods of time as they actually zip from the ski areas of Orelle and Val Thorens.

Precisely, it will fly across the snow landscape at an altitude of 3230m, reaching speeds of up to 100km per hour. The experience is mentioned almost as closely as you can “imitate the journey of a hawk in flight” – perhaps also complete with screams.

Do not Knock it Until You Look For It

If need is the mother of discovery then boredom is surely her only child. Boredom is definitely to blame for the creation of the genius of Shovel Racing. However, it actually requires steel nerves, some level of unquenchable skill and thirst for adventure, which of course is a true magic combination.

After a long absence due to many unexpected plans and their results, Shovel Racing has returned! Practicing may or may not be necessary for this one, but entrants need only to take their trusty shovels, sit back and prepare to slide down the snow-covered slopes in hopes of achieving glory in the annual Racing Shovel World Championships held in February. Um, good luck? Grab the Snow by Storm: Must-Try Winter Sports for Dare Devils

Cold Will Not Stop Adrenaline Solidification

The adrenaline screams found when complaining against the worst that Mother Nature can pass to you are not at all like the others. The various activities available for the winter brave is proof that busyness is achievable, but may require some creativity and an open mind. Before you set out for the winter adventure, be sure to secure a good winter sports travel insurance so you can really watch out for the cold winds.

Patrick Chong is the Managing Director of InsureMore, an award-winning team of specialists in single travelers travel, annual, family, business and single global winter. In addition to offering attractive offers for travel insurance, Patrick also collects and shares the best free travel competitions to help his clients get the most out of their holiday. Grab the Snow by Storm: Must-Try Winter Sports for Dare Devils

Feel the Thrill of a French Ryder Cup

Feel the Thrill of a French Ryder Cup

A Ryder Cup on the Continent is a rare thing. The last time the United States and Europe tussled on European soil was in 1997 at Valderrama Golf Club in Spain. That edition was a nail-biter, with the home team narrowly coming through by a margin of 14½ to 13½. Next year, however, the event will return to Europe once again: the Albatros Course of Le Golf National in Saint-Quentin-en-Yvelines will serve as the venue from 28 to 30 September.
To make the most of the upcoming Ryder Cup, 2018 will see European Waterways offering golf fans and Francophiles alike a wonderful opportunity: a chartered golf cruise through France and the chance to be at Le Golf National to watch the world’s best competing for the game’s most coveted trophy. Here’s hoping that the 42nd Ryder Cup will be just as exciting and dramatic the one in 1997!

 

Enhance your Game on the Renaissance

Whether you choose to embark before the tournament begins to get you in the mood or decide to join a charter after the final putt is made, the hotel barge Renaissance will make sure you have many opportunities to hone your own game. As Renaissance wends its way along the Loire, it will stop at a number of quintessentially Gallic courses, such as at Château Cely and Fontainebleau.

The Ryder Cup is always a special event, but we think that next year’s is going to be a particularly exceptional one. 2018 is going to be the year when our dedicated European golf cruise truly comes into its own.

Home Soil – A Home Win?

To get your appetite whetted in advance, here’s a preview of the Ryder Cup 2018. Having comfortably beaten the European contingent with 17 points to 11 at the Hazeltine National Golf Club in Minnesota in 2016, the Americans, led by Jim Furyk, will be hoping to retain the Cup for the first time since 1993. Under the captaincy of Danish golfer Thomas Bjørn, Europe will hope that playing on home soil and the backing of the crowd will spur them on to wrest back the Cup.

As for the venue, the 18-hole L’Albatros is certainly a course befitting of such an illustrious competition. British golfer Lee Westwood encapsulated the thoughts of many of his fellow players when stating that it is his “favourite course in Europe” and that it “would make a great Ryder Cup venue”. Finished in 1990, it has acquired something of a reputation for its final 4 holes. The various water challenges to be found here are sure to test the mettle of players from both sides throughout the Ryder Cup – 2018 could see a real classic. There’ll be no such challenges for spectators, though, as L’Albatros is widely considered to provide one of the best viewing experiences in the world.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury barge holidays, which can be booked to coincide with unmissable sporting events such as the Ryder Cup 2018 or the tennis French Open. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

First wooden free-form houses Museum of Bread!

First wooden free-form houses Museum of Bread!

COOP HIMMELB(L)AU designed PANEUM – Wunderkammer des Brotes is the first wooden building in free form!
Meticulously planned, this customer information centre and event forum for the company Backaldrin in Asten, Austria, is an iconic structure comprising two elements: a box-shaped plinth building with foyer and event rooms that can be used for a variety of presentations, receptions or workshops for up to 120 visitors and the Wunderkammer des Brotes (Museum of Bread), a two-storey freeform exhibition area floating on top. The square base building shows a cast-in-place concrete façade while the rounded wood structure of the museum is clad with stainless steel shingles.

 

A centrally chiselled circular atrium is at once the cynosure of all eyes as it is flanked by a robust spiral staircase that invites visitors to pause awhile and take in the exhibited items from various perspectives. The stair provides access to the two exhibition levels, where the objects are displayed with the help of walls, tables, and cabinets that are integrated into the architecture. It further allows for striking vertical displays that take on a chandelier-like appearance, adding on to the visual appeal of the commanding building. The raw aesthetic of the interior is augmented by its self-supporting wood shell with its layers of cross-laminated timber and the natural light that filters in from above the atrium. This method of construction enables the realization of the free form and the high degree of prefabrication with 3D CNC technology that is precision-driven and cuts valuable construction time. It is a step into the future of construction; as Design Principal, COOP HIMMELB(L)AU, Wolf D. Prix says, “3D plotting, 3D milling and building with robots – that is the future of building.”

Making Magical Ski Memories with Children

Making Magical Ski Memories with Children

If your little ones are newbies to shredding powder then it is understandable that you will be preoccupied with making this a fun and memorable activity. I am a strong believer that the most important element in the equation is choosing the right resort.
Morzine is a superb choice as it is one of the few resorts with a Famille Plus status, which is awarded to those who demonstrate excellence services for families. It is also easy to reach with a Geneva to Morzine transfer. Morzine has gentle slopes, expert ski schools, charming chalets and dozens of great kid-orientated activities. This creates a wonderful atmosphere that will help your kids to embrace the world of skiing!

 

Read on for advice on helping your kids to have an unforgettable trip.

Are They Ready?

One of the most common questions that ski-loving parents ask is “when should my child start skiing?” Provided they have good balance and coordination, they should be able to get the hang of it. A love of snow is also a plus and not an issue with most kids!

How Can You Encourage Them?

A skiing vacation is not an ordinary vacation. Help them to get in the right mindset by showing them videos, reading books on skiing and generally showing them what a fun activity it is (this should not be too hard!) It is also wise to get them to try on their skis in the safety of their own home – this will develop confidence and make the first day less intimidating.

Laugh at Tumbles

We all eat the snow at some point. It is important to let your kids know that they will fall over, but that it is all part of the process and a key stage in learning. Tell them amusing stories of your own faceplants and laugh whenever you mess up on the slopes. This will keep things positive and add humour instead of stress or embarrassment.

Lessons or Go Alone?

This comes down to personal preference, but if you are confident that you can teach your children the ropes then, by all means, do so – they will feel more confident under the tutelage of a parent. Start them on gentle runs on the baby slopes and make the experience as happy as possible. On the other side of the debate, ski instructors are trained in helping youngsters and provide a fun and safe learning environment. It can also be beneficial to learn alongside kids their own age too.

Tips and Accessories

One great tip I’ve picked up over the years is to give your kid the handle end of your ski pole and hold it across both of you for support. This helps them to get used to the feeling of travelling across the snow. Harnesses can also be of great assistance in developing confidence with newbies.

Strike a Superhero Pose

If they are struggling at any point, get them to strike a superhero pose with their head up, hands on hips and legs shoulder-width apart. In addition to adding a bit of humour, re-search shows that adopting this pose boosts self-confidence and allows them to be in the moment. This is a handy tip not just for skiing!

Overall, it is essential that you let your children progress at their own pace and you should never push them. They should associate skiing with fun and the best way to do this is to create a positive environment in which they can learn.

How to Get to Morzine

Flying to Geneva from London takes around 1.5 hours and many of the budget carriers make the flight. You do not want to be messing around with public transport with little ones in tow, so I suggest booking a Geneva to Morzine transfer for stress-free access. The journey from Geneva to Morzine takes just over an hour by road.

Fun Facts About Skiing to Amuse the Kids

Fun Facts About Skiing to Amuse the Kids

I think that there is no type of family holiday that’s better than a ski holiday in a catered chalet. Family skiing trips allow you to bond, spend quality time together in a unique set-ting and try new activities. In addition to this, you definitely won’t have to spend time cooking if you book a catered chalet! You can benefit from the cosy accommodation’s roominess and great facilities. This will create many happy memories that you will all look back on fondly.
If you want to pique the kids’ enthusiasm in the run-up to the holiday, there is no better way than intriguing them with some fun facts about skiing. Here is a collection of my fa-vourites.

 

Origins

There is some debate about where the thrilling winter sport of skiing originated. Many claim that it was invented in the snowy terrain of Norway, as ancient carvings about ski-ing have been discovered in this area. Another reason for believing that it first began in Norway is that the word ‘ski’ comes from the Old Norse word skíð, which translates to ‘a piece of wood’.

Sounds like a solved case, right? Wrong! It is thought that tribesmen in the Altai Moun-tains (in Central and East Asia) were shredding powder even before the Scandinavians. A ski that dates back to approximately 8000-7000 BC was uncovered near a lake in Russia, creating an interesting debate about the true origins of this hugely popular activ-ity.

Early Form of Transportation

Back in these prehistoric days, it is unlikely that people were skiing for fun. Instead, the sport surely served as an early form of transportation. It is easy to see why, as it provides the ability to quickly travel across challenging terrain – it’s not surprising, then, that skiing was even used as a mode of transportation during the First and Second World Wars.

Heard of a Snurfer?

Let’s quickly turn our attention to snowboarding. Did you know that the very first snow-board was called a ‘snurfer’? This somewhat comical name was given to a contraption that was invented by the American Sherman Poppen in 1965, when he connected two skis to create a skateboard without wheels. Unfortunately, the funny name did not stick, but about one million snurfers were sold over the next decade.

Olympic Sport

Alpine/downhill racing originated in Sweden and dates back to 1879, but it did not be-come an Olympic event until 1936. This is unlike cross-country skiing, which has been a part of every single Winter Olympics since its inaugural year in 1924. In contrast, snow-boarding only made its Olympic debut at the 1998 Games in Nagano, Japan.

Space Skiing

This fun fact is certainly one to remember. Astronaut Harrison Schmitt, who was on the famous space shuttle Apollo 17, claims that our moon has the perfect terrain for cross-country skiing and that this technique could actually help astronauts traverse its surface. Who knows – perhaps one day families will be able to book lunar ski holidays!

Speed skiing – faster than a car!

Skiing is one of the fastest sports in the world, and some speed skiers can reach speeds that are faster than a car! Passenger cars can reach speeds of around 120 mph, whilst the current world record for skiing is a blistering 156.2 mph. This was set by the Italian skier Simone Origone in 2006.

A Global Activity

Skiing is immensely popular in modern times, and those who have experienced the adrenaline rush and awesome surroundings know why! You can find ski resorts in around 80 countries worldwide, and approximately 350 million people visit these resorts every year.

These fun facts are sure to dazzle your little ones – consider sharing them before your trip or possibly in your catered chalet after a fun day on the slopes!

Las Vegas Party Ideas and Tip

Las Vegas Party Ideas and Tip

Having your bachelor party in Vegas is always a good plan. Your friends will have an unforgettable experience, may never be duplicated. There are so many choices of activities, the most difficult task is to choose one of the best Las Vegas bachelor party packages to suit your group’s taste. Here are some ideas for a Las Vegas bachelor party to consider. Choose the right party hotel
There is a famous Las Vegas Hotel with their respective parties. If this is of interest to you, consider reserving a room at one of these party hotels until your stay. Las Vegas Party Ideas and Tip

Choose the best time to go

Do you want Vegas to be booming with tourists? Or, do you prefer a little space? Vacation is the busiest time in Vegas. The city is quiet a little bit between these difficult times. Also, if you plan many outdoor activities, autumn or winter may be the best choice for your memorable bachelor party excursion.

Decide what to do when you do not celebrate,

Plan adventures, tours and activities: Shooting range, helicopter tours, land tours and pool parties in Vegas Pool parties in Vegas have always been a popular feature of Vegas’s best bachelor party packages.

Organize a schedule that keeps the group active,

Attend a show or adult entertainment venue: Plan your bachelor party in Vegas with a full schedule of events that keep your group entertained. Vegas offers a full menu of activities, from capturing main entertainers to all forms of adult entertainment.

Have good food,

Along with drinking and partying you make sure to enjoy fabulous Vegas food while (or in between) carousing and partying you.

Decide whether you prefer to mingle with tourists or other locals in bars and clubs:

Several bars and clubs serve Vegas visitors, while others water the holes for occupants. The choice of a drinking place is yours. Las Vegas Party Ideas and Tip

Consider ordering Vegas bottle service

Always include some form of transport, such as a limo or a party bus: In all cases, get a driver who knows Vegas and stay conscious. Reservation service reservations in Las Vegas allow your group to cut the waiting line and surcharges at the best clubs.

Plan your late night activity to keep rockin ‘and rollin’ into the morning

Unless your group is mostly tee-noer, your bachelor party will continue till night, till midnight and far outside. If you want to party all night, it is possible with a number of important parties after work hours that often continues until noon.

This is just an example of the popular Vegas bachelor party idea. If you want something more memorable, you can customize your bachelor party in Vegas to include your specific excitement. Las Vegas Party Ideas and Tip

Enchanted Village of Morzine Casts a Spell for Kids

Enchanted Village of Morzine Casts a Spell for Kids

Christmas is a magical time of the year, but I also know just how stressful it can be for parents – this is especially true for those with a boisterous brood! This Xmas, why not whisk the whole family off for an unforgettable vacation? This can take a great deal of pressure off the family occasion, whilst treating the little ones to plenty of adventurous fun.
Morzine is a wonderful place to spend Christmas with its two-week festival over the holi-days called “The Enchanted Village of Morzine”. A lovely and festive atmosphere sweeps across the child-friendly resort, and there are lots of great facilities and activities for kids.

 

In the unlikely event that they tire of the festival and skiing opportunities, kids can also enjoy sledding, ice skating, swimming, husky sledding and more. There is plenty for mum and dad to experience here too! Another key selling point? A quick and easy journey to get there: fly into Geneva and then jump into a pre-booked Geneva to Morzine transfer.

Check out the schedule for the brilliant two-week festival:

Illuminations – To get everybody in the festive mood, the entire Tourist Office Square is decorated with stunning illuminated decorations. This looks fantastic against the white of the snow lit up beneath the starry night sky.

Father Christmas – What is Christmas without a visit from jolly Old Saint Nick!? The little ones will be thrilled to see Santa arrive in the village with plenty of joy and gifts in tow.

Workshops – Keeping children happy and entertained can be challenging over the holidays, but not here. There are dozens of workshops to keep them busy and this is also a great way for them to make new friends. Card making, garland- and druid-making work-shops are just a few options.

Ice Sculpture – Professional ice sculptor Sebastien Cohendet is in town and watching him turn a block of ice into a piece of art is an experience that is sure to dazzle the entire family.

Fireworks – Get ready for plenty of “ooohs” and “ahhs” with Morzine’s very own fireworks displays. In the snowy mountains, this is a unique experience and even more magical than the displays you get back home.

Children’s Cookery Classes – Another great way to keep your brood busy, the children’s cooking classes will teach them how to make a range of tasty treats in a fun and safe environment. Who knows, they may enjoy it so much that they offer to cook back at home!

Street Theatre – No Christmas is complete without theatrics. Watch the superb and highly amusing street theatre parades put on over the course of the festival. These really un-ite the village and get everybody in the mood for an unforgettable Christmas.

Entry to the festival is free too, so you can benefit from all this excitement without break-ing the bank! Now that is good value for money.

The enchanting resort of Morzine is really easy to reach too. Simply book a flight to Ge-neva and arrange a Geneva to Morzine transfer in advance. There are dozens of flights made from a number of budget carriers, and the flight takes just under 1.5 hours. A Geneva to Morzine transfer will take a little over an hour, so you can sit back and enjoy the views as you are whisked away into the mountains.

Morzine is a marvellous place to spend the holidays this year as it becomes a breathtaking winter wonderland and has dozens of activities to keep the kids happy and content.

Private Tours from Falmouth Cruise Port, Jamaica

Private Tours from Falmouth Cruise Port, Jamaica

Private tours from Falmouth Jamaica is the best way of enjoying your short sojourn on the island. Falmouth located between the famous resort towns of Montego Bay and Ocho Rios is strategically placed. The port of Falmouth was developed by Royal Caribbean Cruise Line in conjunction with the Government of Jamaica.
Founded in 1769, Falmouth has a colorful history. It was the first town in the western hemisphere to have piped water, and had the busiest port in Jamaica during the late 1800s to early 1900s.

 

If you will be arriving on a cruise at Falmouth, you are in a great position to choose from any of the many excursions available. Ocho Rios which is just 60 minutes east of the port is home to some of the best tourist attractions on the island. Excursions such as the Dunn’s River, Blue Hole Secret Falls, horse-back ride and swim and river tubing are just few.

Dunn’s River is the premier tourist attractions in Jamaica and it is one of those places that everyone should do at least once. Blue Hole on the other hand is another water falls but offer a totally different experience which most conclude to be better than the Dunns. Another great river activity is river tubing on the White River with water swift enough to give a bit of Adrenalin rush.

Montego Bay on the other side of the port is just 30 minutes away. Excursions such as Rose Hall Great House, Golfing on any of the many courses, shopping, Rockland Bird Sanctuary among other things. This is a once in a life time experience where one can hand feed humming birds that live in the wild.

Private Falmouth transportation to your favorite attractions is the way to go. In order to fully immerse in the culture one has to be able to control your times and this is what you get with a Private Falmouth Tours. Certainly there are organized shared service available from the cruise lines. However, I’m sure that you would agree that private tours with a local as the potential to be the much better than the cookie cutter type.

Pre-booked your private Shore Excursions and get the best out of your day. Plan well and save both time and money. Jamaica has something for everyone including you.