Important On-page SEO Techniques to Catapult You High
Search engine optimization is a continuous process that requires you to understand the critical elements that the search engines expect to find in your website for it to rank high. It is also a process of understanding areas that you could be slacking so you can work on improving them. Ultimately, you are looking at creating a website that will genuinely be beneficial and meet the needs of your visitors. Here are some basics on on-page optimization that you need to work on to get you started.
A website that is straightforward and simple with relevant, well-written content will always perform better than one with so much all over the place. A good website today should be mobile friendly to address the growing demand for mobile users. On-page optimization is also about ensuring your pages load very fast; lest you lose your hard-earned traffic to your competitors.
Be sure to conduct thorough keyword research and key phrases research to find the most relevant terms to rank for in the search engines. While at it, take some time to familiarize yourself with the keywords your competitors are ranking for. All you need to do is search for your business on the search engines with your keywords and see what competitors come up then get to write down their top keywords.
Useful content and link can never be overemphasized enough when it comes to on-page search engine optimization. Your success and that of your online business will largely be determined by the quality of links you have and content you create. By the same token, for the search engines to see you have informative content, you have to address pertinent issues and questions that your customers often have frequently. To do this, you need to have an informative and exhaustive Most Frequently Asked Questions Page.
Fourth in line is to ensure you do what is known as local search engine optimization. Chances are high when you use Google to search for something as simple as “gas station” you will get results of all the gas stations near you. That is what local SEO is all about, connecting users with products and services that are nearest to them. It is thus your responsibility to tell the search engines your location. On-page SEO is therefore about telling the search engines your exact location so they can link you up to customers that are genuinely searching for your products and services.
This you do by using local terms, i.e. the area that you serve, local name of your town and local terms and popular names nearby the area that you target, When all the on-page optimization is done, you can then start to think of off-page efforts and techniques that will complement the on-page techniques.